Social entertainment is a fairly recent concept that has
been implemented as a source of engaging consumers via social media
platforms. Engagement includes
creating an interactive environment where the consumer, viewer, gamer, etc. can
interact with the show, game, music video or other media driven outlet. Social
entertainment goes hand-in-hand with the concept of “live Tweeting”.
One TV show that I feel has really been on the forefront of
social interaction is ABC Family’s Pretty
Little Liars, which has broken many Twitter records, including the return
of season 4, which generated more Tweets than any other season premier in TV
history, pretty impressive! Since
becoming such a socially driven show, the show’s producers have begun to
promote different hashtags that flash on the screen as the show is on, which
prompts viewers to participate in live Tweeting. This in turn fuels
conversation and generates more awareness of the show, not that it needs any. Not
to harp about Pretty Little Liar’s successful
social media strategy, they also have been trailblazers in their tactic of
having the show’s starts like Ashley Benson or Shay Mitchell Tweet live during
the show and answer fans questions and comments. Shay Mitchell has had a lot of
success with this and now encourages her fans to participate in this, calling
it #PLLayWithShay.
But enough about Pretty
Little Liars. Shall we recall Ellen DeGeneres’ recent hosting of the Oscars
when she took what can inarguably be seen as the best selfie of all time? The picture, which was taken by the
stunning Bradley Cooper, also included Meryl Streep, Jennifer Lawrence, Jared
Leto, Ellen (obviously), Julia Roberts, Brad Pitt, Angelina Jolie, Kevin
Spacey, Channing Tatum, Lupita Nyong’o and her brother. With a gorgeous and
talented group like that, it is no wonder that the Tweet sent out by
@TheEllenShow received over 3.4 million retweets and 2 million likes, and
almost instantly shut down Twitter for over 20 minutes during the Oscars, yes
shutting it down! This interactivity with Ellen and the Oscars viewers is a
classic example of social entertainment and also helped to reap benefits by
creating even more buzz for the event, again, not that it was needed, but
still. This epic selfie not only created attention for the Oscars as an event
but also for Samsung, which was the type of phone that Bradley Cooper shot the
picture with, major win!
 |
| For those of you who havn't seen this epic selfie (which would honestly be weird since it is EVERYWHERE), here it is! Photo cred to Ellen's Twitter @TheEllenShow |
No comments:
Post a Comment