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| photo cred to http://www.socialmedia-forum.com/blog/2012/03/london/demystifying-social-media-monitoring/ |
Social media is a powerful tool for our personal branding as
well as marketing initiatives, and with this powerful tool comes a lot of
responsibility if you want to stay competitive and effective. In order to
measure your social media presence effectiveness you must utilize social media
monitoring; which is basically a form of intelligence that you can acquire
about your business. Monitoring your SM presence is a way of listening to your
community, followers, customers, etc. SM monitoring gathers information and
statistics from customers, competitors, the community you have established and
summarized all of this information in an effort to create analytics about your
personal or your companies social media engagement. There are a multitude of
both paid and free companies that measure your engagement efforts for you.
Bottlenose & HootSuite are two paid tools that analyze your activity. If
your company has less of a budget to monitor the effectiveness of your SM
presence, some free tools include, Facebook Insights, Klout, Social Mention and
TweetDeck, among many others.
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