Today our social media class had the pleasure of having
Scott Adkins from WAVE3 News (@ScottAdkinsWave) as our guest speaker. Adkins,
who graduated from Ball State University, has been in the “business” since he
graduated about 10 years ago. Rather than a news anchor, Adkins views himself more
so as a storyteller, and a mini filmmaker of sorts. For television news
stations, like in many other facets of business today, social media can be an
effective and enhancing tool for increasing viewership and community connection.
Scott Adkins tells us that he and the WAVE3 team have found this to be
especially true for their purposes. WAVE3 has developed a method to staying
relevant in today’s fast-paced environment by touching on three facets.
1.
The news reported must make the viewers feel
something (laugh, cry, or evoke some emotion)
2.
Must make the viewer smarter (informative)
3.
and must make the community better
Adkins and the team view these three tactics as the key to
quality and relevant news. The
marriage of these tactics with effective social media use creates an
accomplished television news program. #Hashtags in particular are something
that Adkins focused on as a way to tie all posts together, create conversation,
and reach a broader audience by allowing people who would otherwise never hear
of WAVE3 to get access to it. Scott Adkins also added that while TV stations
(as well as other businesses) should capitalize on social media, they should
also be cautious not to overuse, as it can be overwhelming and may push
followers and fans away. Adkins did a great job of letting us see the business
and tactic side of television news and it was a pleasure to have him visit!
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| Photo from Adkin's Twitter Page (@ScottAdkinsWAVE) |
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